A few years back, Facebook launched the Like Box plugin as one way for websites to generate more engagement from Facebook users by showing content from their Facebook pages, and showing them other people who have liked the page. The company is now shutting the plugin down. Read the rest of this entry »
Too few webmasters move beyond Google Analytics, which is a pity. Google Webmaster Tools is all you really need to become a Google-whisperer. Why spend all this time and money on MOZ and Woorank when you could just hear it directly from the Horse’s mouth.
I have been using it a lot lately since I have been doing a lot of SEO strategy work and I have really had some serious fun working through some of the tools that Google basically begs you to adopt in order to make things super-easier for them — and therefore better for you, the site owner or manager.
This week, we’ll discuss International Targeting and HTML Improvements.
Location, location, location (International Targeting)
Be realistic. I know that the Internet is global and that there might well be a distant client on foreign shores but it’s really worth it to get as geographically specific as possible. Do it for Google. There’s two ways to signify your language and location to Google and they are through the use of Hreflang Tags and through Country Targeting. That said, if you happen to purchase a clever domain like Gerr.is, which is an Icelandic top-level-domain, Google doesn’t give you much of a choice.
Whoops. I plan to shift my primary domain from gerr.is to gerriscorp.com in order to be able to target the US in my Google Webmaster Tools. While I admire the fine, fair, high-cheekboned people of Reykjavik, I don’t know if they’re my ideal geographic target.
Google Just Wants to Help You Help It (HTML Improvements)
I feel like folks are spending time and money using both free and paid tools like MOZ and Woorank when Google is pretty explicit about what it wants and needs from you.
Google does care about Title and Description duplication and is happy to help you work through it.
Google is looking for Goldilocks titles and descriptions, searching for content that is not too short, too long, but just right.
Since Google explores your site using robots, spiders, and bots, their science is inexact.
Sometimes duplication isn’t duplication at all but has to do with Canonical URLs, aliases, and things such as trailing slashes and URL variations.
Strangely enough, Google’s a little odd. It’s 2015 and Google still requires us to submit both our plain domain as well as our URL with a WWW subdomain. So, sometimes duplication isn’t simply duplicate content but issues with how you have your site domain setup.
I have three more subjects that I will discuss next week, Google Only Speaks Structured Data (Sitemap.xml), You Can Lead a Google to Structure (Data Highlighter), and Are You Fast Enough? (PageSpeed Insights). I look forward to continuing on our exploration of Google Webmaster Tools next week.
Good luck! Go git ‘em, Tiger!
Facebook announced on Tuesday that developers can now register for this year’s F8 developer conference, which will take place on March 25 and 26 at San Francisco’s Fort Mason Center.
The company says this will be its biggest F8 to date, and will feature every Facebook developer product and company, including Instagram, Parse, Messenger, WhatsApp, and an opening talk on day two from Oculus’ Chief Scientist Michael Abrash. Read the rest of this entry »
Google announced expanded Windows Support for its Cloud Platform. This comes in the form of Microsoft License Mobility, Windows Server 2008 R2 Datacenter Edition availability, and an optimized version of the Chrome RDP app for Windows. Read the rest of this entry »
Netflix has shut down its public API, meaning that third-party apps will no longer be able to build interesting Netflix-related apps or integrate Netflix into their experience in any way. That is unless they’re one of a handful of partner developers with access to a private API. Read the rest of this entry »
Facebook announced some changes to how developers can access the Ads API. These, the company says, will “empower” them to build more innovative ad tools. Read the rest of this entry »
Google is offering webmasters a way to optimize their sites for bandwidth on Apache and Nginx.
As the company notes, there are a lot of obstacles on the web when it comes to using less bandwidth, and sites contribute to the problem for a variety of reasons including non-minified code and images that weren’t saved for the web, to name a couple. Read the rest of this entry »