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11.08.06


Enterprise 2.0 In A Box

By Ross Mayfield

A small dream of mine came true. We've been preaching an ecosystem of tools for some time now. We've helped customers stitch them together in interesting ways.

In fact, Andrew McAfee's original article on Enterprise 2.0 was borne from observing what was happening in one of our customers and projecting into the future. Well, future happens fast.

Looking back, look what I blogged just before the first Web 2.0 conference:

I'm providing a workshop on Enterprise Social Software with Socialtext Customer Mike Pusateri from Disney. You might recall his great presentation at the at the O'Reilly Emerging Technology Confererence in February. Mike and his team are leading the way with how they are using lightweight web-native tools as a platform for productivity. Not just how they use Socialtext for project communication, but how they stitch it together Moveable Type and Newsgator for an ecosystem of tools with RSS.

That was then, this is now. I provided a workship on Enterprise 2.0.

Tuesday we announced SuiteTwo, The Enterprise 2.0 Suite powered by Intel. Intel is distributing the Best of Breed wiki (Socialtext), blog (Six Apart), Feed Aggregation (Newsgator) and Feed Publishing (SimpleFeed), supported by Spikesource, through its channels including Dell, NEC, Ingram, Novell and Red Hat.

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This fulfills Andrew McAfee's vision of Enterprise 2.0. In a box. Made simple for Small-to-Mid-sized Enterprises. Extensible because we've all supported open APIs. Enterprise 2.0 is freeform social software adapted for organizations. SuiteTwo is the first offering to realize the SLATES paradigm:

SLATES = Search | Links | Authorship | Tags | Extensions | Signals

In the latest issue of the Harvard Business Review, McAfee went further to distinguish this Network IT (NIT) from Functional IT and Enterprise IT:

As the DrKW example illustrates, NIT's principal capabilities include the following:

Facilitating collaboration. Network technologies allow employees to work together but don't define who should work with whom or what projects employees should work on. At DrKW, ad hoc teams have formed because employees read one another's blogs. These teams have used the wiki to accomplish tasks, and they have disbanded without orders from senior executives.

Allowing expressions of judgment. NITs are egalitarian technologies that let people express opinions. DrKW employees use blogs to voice their views about everything from open-source software to interest rate movements.

Fostering emergence. "Emergence" is the appearance of high-level patterns or information because of low-level interactions. These patterns are useful because they allow managers to compare how work is done with how it's supposed to be done. Emergence is also valuable for users. For instance, employees can easily search and navigate DrKW's blogs and wiki for trends and data even though nobody is in charge of making them easy to use.

Click here to resume reading this article.


About the Author:
Ross Mayfield is CEO and co-founder of Socialtext, an emerging provider of Enterprise Social Software that dramatically increases group productivity and develops a group memory. He also writes Ross Mayfield's Weblog which focuses on markets, technology and musings.

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