Guidelines For New Web Analysts / Strategists

Manoj Jasra Posted by

I often receive emails from new web analysts/strategists who are fresh out of University or a year into their careers asking what they can do enhance their career and how they can fine-tune their skills. Below are 5 tips definitely worth looking into:

  1. Use iGoogle: Using iGoogle will allow you to stay on top of industry trends/tips all in one central place – and the interface rocks! It’s a great way to read what thought leaders have to say across multiple industries. I personally make sure I stay on top of what the following blogs have to say: Search Engine Land, SEO Moz, Search Engine Journal, Marketing Pilgrim, Search Engine Watch and for fun: Tech Crunch, Engadget, GigaOm, ReadWriteWeb and Scobelizer.
  2. Learn complimentary skills: Go beyond analytics because it will allow you to have a more complete understanding of your clients’ online strategies. Knowledge in areas which compliment web analytics quite nicely include: SEO/PPC, Software Development, User Experience, Social Media and Mobile Apps/Web.
  3. Participate in the Community: Join the Web Analytics Association, be active on groups in Facebook/LinkedIn, attend eMetrics, provide feedback on prominent blogs and even offer to guest blog (PS we’re always looking for good bloggers).
  4. Love Technology: I have been very grateful to have used dozens of different types of online technology in my career because it now allows me to quickly provide recommendations on what solutions will provide my clients with the most value (and at what price tag).
  5. Experience the Industry: It’s very useful to have different experiences such as: at an agency, in-house at a large corporation or as a consultant. A colleague of mine put it in words that really made sense to me: One of the main reasons senior strategists (or even senior management) make the big bucks is because of their experiences, they have a multitude of real-life scenarios they call pull inspiration/strategy from and this is a key separator from their junior/intermediate counterparts.


About the Author: Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada’s largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends’ Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc.