Archive for November, 2010

Building Better Keywords With Singulars And Plurals

Wednesday, November 24th, 2010

I received an interesting question the others day from a student in a class that I am teaching on SEO. He’s on the process of optimizing a landing page for the keywords “waterproof jacket” (singular) and “waterproof jackets” (plural), he is noticing that each keyword produces different organic search results across multiple search engines. His question is whether he should optimize his landing page for both of these keywords or just one of them? As you might suspect, there is no one-size-fits-all answer to this question (even thought the actual waterproof jacket might come that way).

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Adding Better Images Optimization To Your Web Development

Wednesday, November 10th, 2010

Most web developers know the importance of optimizing images for faster page loading times, but it’s also a very cumbersome, time consuming and boring process. Then when you are done, the customer or designer gives you new images to use and you can start the process over and over and over again. The result is that we spend a lot of time optimizing images and also forget to do it from time to time.

That’s why I’ve been experimenting with a way to automate the process of optimizing images for use on web pages. This has resulted in a Visual Studio 2010 extension to do just that.

The extension

The idea with automating the optimization is that the images must have the same quality in color and fidelity as before they were optimized. That is done with proven algorithms, and when an image has been optimized, it cannot be further optimized by the same algorithm. Nothing happens if you run the optimization multiple times on the same image – it will only be optimized the first time.

If you run the optimization on an image that has already been optimized using other tools, you might still be able to optimize further, but often nothing will happen – the image will not be touched when it has been analyzed and no optimization is found possible.

In this beta of the Image Optimizer extension, only JPEG and PNG files are supported, but that should hopefully cover ~90% of images in modern websites.

When you right-click a folder in the Solution Explorer in Visual Studio, you now have a new menu item called “Optimize images”.

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