Keyword research is important to online marketing efforts. But even more important than that is the keywords you select for your SEO and PPC efforts. Of course, you cannot select what you have not researched, but finding keywords generally isn’t the problem. There are tons of keyword tools available that will help you do that. (more…)

Fed, fresh and caffeinated, #seschi sends us back to the session rooms for more learning. The first afternoon session I attended was Strategic Use of User-Generated Content (UGC) for SEO presented by Michael DeHaven, Sr Product Manager SEO of Bazaarvoice.  Prior to starting the session, DeHaven gave away Ghiradelli chocolates to 5 attendees within the session and gave them the instructions to eat the chocolate immediately and write a review of their experience. (more…)