Google Analytics Product Update – New Content Navigation & Site Search Features

Navneet Kaushal Posted by

As the first month of the New Year draws to a close, Google Analytics has updated and presented before webmasters a whole new version of Google Analytics. According to the Google newsletter, the Google Analytics team is focusing on features including email, scheduling, pdf export, profile copying and dashboard sharing.

New Content Navigation & Site Search Features

Now you can access your site search report for Goals, eCommerce and AdSense- Webmasters can connect searches on their sites with their KPIs through goals, eCommerce and AdSense revenue.

Improved usability with better Breadcrumbs

Google has introduced improvements in breadcrumbs, as they said, “To make navigation more intuitive and easier we’ve added the ability to change a dimension along the breadcrumb path. In addition to navigating back in one direction, you can now navigate sideways on all reports.”

Pages Report now has the In-Page Analytics tab

Webmasters now do not need to navigate to the In-Page reports as they can directly launch In-Page on the selected page in focus. With better movement between the Pages, Navigation Summary, and In-Page tabs on the selected drill-down; it is really much more convenient for webmasters to gather insights now.

Better Mobile App Tracking Tools

Now developers can collect more reliable and accurate data post the enhancements made by Google Analytics. With accurate data, businesses can get more insight from their mobile app initiatives.

There is also a whole new forum for Webmasters to go to as well and an updated Google Analytics IQ course and exam. What do you think of these changes? Do share your views.


About the Author: Nav is the founder and CEO of Page Traffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals.Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here.