Most website owners know that a great landing page is the key to turning visitors into buyers. The main point to getting a landing page that converts is to test, test test.
This is a mantra that Anne Holland from MarketingSherpa swears by. In a recent interview with Revenews, Anne explains her testing tactics, common mistakes and why lies ahead for landing pages in the future.
When it comes to search engine algorithms, the one thing you can count on is change. Google says there were hundreds of tweaks last year, Bing is always refining its indexing, and scores of other “Google Killers” are trying to worm their way into the market with a better search experience. In the process of all these changes, there are sites that keep their positions, ones that suddenly move up, and others that drop off the map. People who employ search engine optimization tactics usually see their sites hold positions or improve slightly during these updates. Despite this, the majority of SEO work involves playing “catch up” with the latest indexing changes, even though they could have been anticipated with a little foresight.
We will discuss how to optimize the footer, header and images that expand over the entire portion of a website. We will also touch on the importance of unique title tags and description tags. The end result of these tips will be a few changes that need made to your website.
So you want to be an SEO aye? I’ll be the first to tell you that working as a Search Engine Optimization professional is a very cool gig, but doesn’t come without it’s challenges. SEO’s are a very special group of people (that’s just my opinion) that often have a very diverse set of skills and experience.
Just like any other profession, there are good SEO’s, bad SEO’s, and a lot of other SEO’s in between. Now far be it for me to use this as a place to toot my own horn, but I feel like a pretty good SEO – definitely not an industry leader at this point, but still very far from bad.
This final section of Google Webmaster tools provides some tools that Google calls “experimental”. The tools in this section change frequently so those mentioned here are available at the time of this writing. More may be added or others removed in the future.
I was having a a few conversations on twitter last week. It was clear that more than one person needed a little bit more explanation about how to put some of the tips I mentioned into action, so here are 6 quick tips to help you improve your posts.
Last week I was asked by a client why he wasn’t seeing the https: prefix in his URL (and the little lock icon in the bottom of the browser window) when he was logged into his WordPress site. That got us into a discussion about SSL and we wound up installing an SSL certificate on his hosting account, as well as making some additions to his WordPress installation to make it less appealing to hackers.
Is DIY SEO any good? Does it work?
When I got to look at DIY SEO my first thought was: good structure & layout, lets see what is under the hood. But then after opening up the hood I found a car with no engine.
On a score of usability I would give the site a 9 or a 10, but in terms of utility it would be lucky to score as high as a 2 or a 3.
People who are new to SEO and PPC often think that having a Google Adwords campaign somehow improves their natural search engine results. Even though Google has insisted that this is not the case, and almost all SEO experts agree, there are still occasional claims of a correlation between paying for PPC and improved search engine rankings. Alternatively, there are some people who claim that their natural search engine rankings dropped when they started paying for ads. Read the rest of this entry »
One of the most important considerations in DIY website design involves getting website design templates that are search engine friendly. This is essential because many do-it-yourself website design suites are based on content management system (CMS) platforms that may not allow you to control page titles, meta descriptions, and other factors that are going to determine how well your site ranks in the search engines. Read the rest of this entry »