We report quite regularly on updates to the Google Webmaster Tools and often forget about the great range of webmaster tools from Bing.
Bing’s Webmaster Tools recently underwent a refresh also, so I thought it was time we provided an overview of what Bing has to offer.
If you didn’t already know, your home page is the most important page of your site. Why? Because it is the most indexed page by Google and is the gateway to the rest of your site. It is therefore important that your home page has the right content to encourage visitors to click through to other pages of your site.
Your home page must let your visitors know that they’re at the right place and that you offer what they want. To help you achieve this I wanted to share a recent video from Success Works that outlines the do and don’ts of creating content for your home page
The copy (or content) within your website needs to have 2 purposes. Firstly, it must be optimized properly to help get the maximum exposure to searchers through the crawling of the search engine spiders and it must also be engaging and compelling for the reader or customer.
Most website owners know that a great landing page is the key to turning visitors into buyers. The main point to getting a landing page that converts is to test, test test.
This is a mantra that Anne Holland from MarketingSherpa swears by. In a recent interview with Revenews, Anne explains her testing tactics, common mistakes and why lies ahead for landing pages in the future.
A recent video from the Google Analytics Teams is a must watch if you’re trying to put together the perfect landing page for your website.
Called “GWO in 60 Seconds”, the video explains how you can combine Google’s Website Optimizer tool and Google Analytics to produce the most effective landing page.
Ever heard of reverse search engine optimization? It’s the unranking of keywords which are working well for your site. Sounds like an odd concept doesn’t it? Who on earth would want to decrease their ranking in the search engines?
Well one user of the Google Webmaster Help forum wants to do just that! He is ranking too well for his keyword (advertising presentation) and wants to rank lower because he feels his page which ranks well is not what people are really looking for. (more…)