Whether you like it or not, you already have a digital footprint that you can’t fully control. People are talking about you; dissecting you; and making decisions about you every day of the week.
You don’t even have to be online to have a digital footprint – people and businesses that don’t have an active web presence are being talked about. By their customers; their clients; their past and futures. So if all this talk is going on and you’re late to the party, isn’t it already too late?