Anchor text is consistently ranked as one of the most important off-page SEO factors for any website. Understanding the importance of anchor text is critical if you’re planning to improve your rankings, so let’s look at what it is and why it’s important.
What is Anchor Text?
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One of the common questions I see asked on SEO forums is whether domain age plays an important role in Google’s ranking algorithm.
Generally, SEO professionals agree that domain age does play some part in rankings, but opinions vary on the extent of its impact. Some SEO experts refuse to work on a newly registered domain, while others don’t give it much weight at all.
Have you ever considered how your website’s loading time might impact your search engine rankings? It might be time to take a closer look at this as Google and Yahoo! have both brought some attention to the issue recently.
Google’s stance on the issue has always been that page load times do not have an impact in their algorithm – until now. As part of their initiative to speed up the web, Google have said that page load times could become a consideration in the future.
In many cases, conversion has become one of the most overlooked components of any online marketing campaign. Many people focus too heavily on sending the most number of visitors to a page, without taking the time to maximize the conversion of these visitors into sales. An insightful article on search engine land shares 6 tips to improve website conversion which I have summarized below: (more…)