Keyword research is important to online marketing efforts. But even more important than that is the keywords you select for your SEO and PPC efforts. Of course, you cannot select what you have not researched, but finding keywords generally isn’t the problem. There are tons of keyword tools available that will help you do that. (more…)
SEO is like a complex machine. When all the gears are greased and everything is in place, all is well with the world (and your search engine rankings). But sometimes all it takes is one little snafu to bring your entire SEO campaign crashing down around you. There is nothing worse than waking up in the morning to find that Google has forgotten who you are and kicked you to the curb like a drunken date the morning after.
Since 13 is your lucky number, I’ve compiled a list of 13 ways that (yes!) even you can screw up your SEO campaign! I think the correct term for this is: FUBAR!
I learned a new word recently. Not a new word, really, but a new phrase combined from two of those really big words that normal people rarely ever use. That phrase is “Concatenation Schema”.
Yeah, that’s what I thought. But, suffice it to say, it was a very simplified way of saying something that took me three paragraphs to explain. It’s nice to be able to add a new phrase into your vernacular (another really big word for me) that nicely sums up something that is difficult to explain.
In the plainest, simplest terms I could come up with, Concatenation Schema is just another way of saying “default content that changes dynamically based on category, sub-category, and product related information.”
This final section of Google Webmaster tools provides some tools that Google calls “experimental”. The tools in this section change frequently so those mentioned here are available at the time of this writing. More may be added or others removed in the future.
In order to move your site up in the search engine rankings you have to get your optimized content to the search engines in the most streamlined way possible. There are some common problems that often stand in the way of that. These problems may not keep the search engines from finding and indexing and even ranking your content, however they can greatly effect the performance of that content in terms of how well it ranks in the search results.
Years ago dynamic websites posed significant problems for search engines. While the engines have come a long way since the early days of dynamic website development, there are still some key problems that arise. Google has gone public stating that you don’t need to fix your dynamic site problems, but in reality that’s poor advice for the website owner. (more…)