Interesting case I came across yesterday. A URL which 301 redirected went to different URLs in different browsers.

First thought – the server was redirecting different UAs to different pages. But no, the redirect was exactly the same regardless of UA.

So how come different browsers ended up in different locations? In fact the Location was the problem:

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A recent video from the Google Analytics Teams is a must watch if you’re trying to put together the perfect landing page for your website.

Called “GWO in 60 Seconds”, the video explains how you can combine Google’s Website Optimizer tool and Google Analytics to produce the most effective landing page.

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There are many debates as to the best way to track 404 errors. The range of tools and functions range from just being able to count the 404 errors, all the way up to tracking your 404 errors, then helping you remedy the 404 errors. As always, there is never one fix that applies to all websites. The best fit for a 404 tracking tool depends on what type of site you have, how often errors occur, and whether you need a quick way to fix these 404 errors. Once you answer those questions, take a look at this list of 404 error tracking tools. (more…)

Ever heard of reverse search engine optimization? It’s the unranking of keywords which are working well for your site. Sounds like an odd concept doesn’t it? Who on earth would want to decrease their ranking in the search engines?

Well one user of the Google Webmaster Help forum wants to do just that! He is ranking too well for his keyword (advertising presentation) and wants to rank lower because he feels his page which ranks well is not what people are really looking for. (more…)