This session focused on the evolving SEO metrics from Page Rank to LTV and ROI. The panel had eminent speakers, who stressed on the ways to move beyond Page Rank, to new metrics that will lead to an increase in the budget allotted to SEO services by the companies.
The panel constituted:
We report quite regularly on updates to the Google Webmaster Tools and often forget about the great range of webmaster tools from Bing.
Bing’s Webmaster Tools recently underwent a refresh also, so I thought it was time we provided an overview of what Bing has to offer.
Google Analytics can go a long way in helping you achieve your conversion goals. With the smarter Analytics, you can create your own metrics and reports, which will fulfill your specific requirements.
Listed below are a few tricks and tips to help you get more out of Google Analytics.
SEO is like a complex machine. When all the gears are greased and everything is in place, all is well with the world (and your search engine rankings). But sometimes all it takes is one little snafu to bring your entire SEO campaign crashing down around you. There is nothing worse than waking up in the morning to find that Google has forgotten who you are and kicked you to the curb like a drunken date the morning after.
Since 13 is your lucky number, I’ve compiled a list of 13 ways that (yes!) even you can screw up your SEO campaign! I think the correct term for this is: FUBAR!
There’s loads of developer resources out there chasing the lucrative mobile space, particularly with the heated battle for dominance of the smartphone location services market. The following are 7 mobile developer resources to consider…
In parts 1 & 2 I have already discussed much of the onsite SEO factors, as well as some off site stuff such as inbound links and algorithmic updates. Here are some factors that are only slightly contributing today, but show a very strong probability of being major aspects tomorrow. If Google rankings are important to you, these are a few items you will want to consider seriously.
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There are plenty of caveats with mobile CSS styling and as many methods to deal with them. There are also plenty of tips, such as the 5-Minute CSS Mobile Makeover, but few deal with how to go about making the stylesheets. This may appear obvious at first glance, but having a sound method of making mobile stylesheets can prevent wasted time and energy. And here’s the mobile styling tip: design for desktop, then mobile, then repeat.
I learned a new word recently. Not a new word, really, but a new phrase combined from two of those really big words that normal people rarely ever use. That phrase is “Concatenation Schema”.
WTH???
Yeah, that’s what I thought. But, suffice it to say, it was a very simplified way of saying something that took me three paragraphs to explain. It’s nice to be able to add a new phrase into your vernacular (another really big word for me) that nicely sums up something that is difficult to explain.
In the plainest, simplest terms I could come up with, Concatenation Schema is just another way of saying “default content that changes dynamically based on category, sub-category, and product related information.”
For many of us cost is everything and a template design is undoubtedly cheaper. But is it always the best choice?
Yes you can download them and stick in your content and a few images and, hey presto, you’ve got yourself a web presence without forking out fees for a web designer (or copywriter). But web designers exist for some very good reasons:
One of the common questions I see asked on SEO forums is whether domain age plays an important role in Google’s ranking algorithm.
Generally, SEO professionals agree that domain age does play some part in rankings, but opinions vary on the extent of its impact. Some SEO experts refuse to work on a newly registered domain, while others don’t give it much weight at all.