Archive for the ‘News’ Category

Meaningful SEO Metrics – Going Beyond the Numbers

Wednesday, August 17th, 2011

This session focused on the evolving SEO metrics from Page Rank to LTV and ROI. The panel had eminent speakers, who stressed on the ways to move beyond Page Rank, to new metrics that will lead to an increase in the budget allotted to SEO services by the companies.

The panel constituted:

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The Essential Guide to Bing Webmaster Tools

Wednesday, August 3rd, 2011

We report quite regularly on updates to the Google Webmaster Tools and often forget about the great range of webmaster tools from Bing.

Bing’s Webmaster Tools recently underwent a refresh also, so I thought it was time we provided an overview of what Bing has to offer.

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Google Analytics And SEO

Wednesday, July 20th, 2011

Google Analytics can go a long way in helping you achieve your conversion goals. With the smarter Analytics, you can create your own metrics and reports, which will fulfill your specific requirements.

Listed below are a few tricks and tips to help you get more out of Google Analytics.

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Easy Ways You Can Screw Up Your SEO Campaign

Wednesday, July 6th, 2011

SEO is like a complex machine. When all the gears are greased and everything is in place, all is well with the world (and your search engine rankings). But sometimes all it takes is one little snafu to bring your entire SEO campaign crashing down around you. There is nothing worse than waking up in the morning to find that Google has forgotten who you are and kicked you to the curb like a drunken date the morning after.

Since 13 is your lucky number, I’ve compiled a list of 13 ways that (yes!) even you can screw up your SEO campaign! I think the correct term for this is: FUBAR!

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Must Bookmark Mobile Developer Resources

Wednesday, June 22nd, 2011

There’s loads of developer resources out there chasing the lucrative mobile space, particularly with the heated battle for dominance of the smartphone location services market. The following are 7 mobile developer resources to consider…

  1. The official HTC developer program. HTC is one of the fastest growing device manufacturers on the planet and with every new device come new opportunities for development
  2. MS App Hub – The official developer portal from Microsoft. A must visit / must join resource for Microsoft developers. Look for EDU resources, docs, tools, community forums and more
  3. Bing Maps Account Center - The Bing Maps Account Center allows you to create keys to use the Bing Maps AJAX Control, Bing Maps Silverlight Control, Bing Maps SOAP Services, Bing Maps REST Services and Bing Spatial Data Services.
  4. Windows Phone Dev Hub – For developers interested in creating app for Win Mobile devices see the App Hub the latest Win Mo developer news, tips, docs, edu resources, Q&A and resources for submitting your app.
  5. Foursquare Dev Home – The foursquare developer site is your starting point for all things related to working with foursquare programmatically.
  6. Acetate dev Tools from GeoIQ – Acetate is a new way of thinking about basemap tiles. Made in conjunction with Stamen Design, it allows you to layer pieces of the basemap throughout your visualization.
  7. Nokia Developer – Formerly Forum.Nokia, this is THE resource for those interested in developing for Symbian S60, S40, Meego, Qt, WinPhone and other Nokia supported environments. A great place to start!

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How to Optimize for Google 2011

Wednesday, June 8th, 2011

In parts 1 & 2 I have already discussed much of the onsite SEO factors, as well as some off site stuff such as inbound links and algorithmic updates. Here are some factors that are only slightly contributing today, but show a very strong probability of being major aspects tomorrow. If Google rankings are important to you, these are a few items you will want to consider seriously.
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Tip on Making Mobile Stylesheets: Desktop, Mobile, Repeat

Wednesday, May 25th, 2011

There are plenty of caveats with mobile CSS styling and as many methods to deal with them. There are also plenty of tips, such as the 5-Minute CSS Mobile Makeover, but few deal with how to go about making the stylesheets. This may appear obvious at first glance, but having a sound method of making mobile stylesheets can prevent wasted time and energy. And here’s the mobile styling tip: design for desktop, then mobile, then repeat.

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How Concatenation Schemas Can Make Large Site SEO a Small Task

Wednesday, May 11th, 2011

I learned a new word recently. Not a new word, really, but a new phrase combined from two of those really big words that normal people rarely ever use. That phrase is “Concatenation Schema”.

WTH???

Yeah, that’s what I thought. But, suffice it to say, it was a very simplified way of saying something that took me three paragraphs to explain. It’s nice to be able to add a new phrase into your vernacular (another really big word for me) that nicely sums up something that is difficult to explain.

In the plainest, simplest terms I could come up with, Concatenation Schema is just another way of saying “default content that changes dynamically based on category, sub-category, and product related information.”

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Why Using a Website Template Isn’t a Good Idea

Wednesday, April 27th, 2011

For many of us cost is everything and a template design is undoubtedly cheaper. But is it always the best choice?

Yes you can download them and stick in your content and a few images and, hey presto, you’ve got yourself a web presence without forking out fees for a web designer (or copywriter). But web designers exist for some very good reasons:

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Does Your Domain Age Affect Your Rank?

Wednesday, January 19th, 2011

One of the common questions I see asked on SEO forums is whether domain age plays an important role in Google’s ranking algorithm.

Generally, SEO professionals agree that domain age does play some part in rankings, but opinions vary on the extent of its impact. Some SEO experts refuse to work on a newly registered domain, while others don’t give it much weight at all.

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