When it comes to search engine algorithms, the one thing you can count on is change. Google says there were hundreds of tweaks last year, Bing is always refining its indexing, and scores of other “Google Killers” are trying to worm their way into the market with a better search experience. In the process of all these changes, there are sites that keep their positions, ones that suddenly move up, and others that drop off the map. People who employ search engine optimization tactics usually see their sites hold positions or improve slightly during these updates. Despite this, the majority of SEO work involves playing “catch up” with the latest indexing changes, even though they could have been anticipated with a little foresight.
Archive for the ‘Resources’ Category
Build Your Site For Tomorrow’s Algorithm Change
Wednesday, July 7th, 2010Using Your Footer To Improve Site Optimization
Wednesday, June 23rd, 2010We will discuss how to optimize the footer, header and images that expand over the entire portion of a website. We will also touch on the importance of unique title tags and description tags. The end result of these tips will be a few changes that need made to your website.
Building A Diversity Of Skills To Be An SEO Leader
Wednesday, June 9th, 2010So you want to be an SEO aye? I’ll be the first to tell you that working as a Search Engine Optimization professional is a very cool gig, but doesn’t come without it’s challenges. SEO’s are a very special group of people (that’s just my opinion) that often have a very diverse set of skills and experience.
Just like any other profession, there are good SEO’s, bad SEO’s, and a lot of other SEO’s in between. Now far be it for me to use this as a place to toot my own horn, but I feel like a pretty good SEO – definitely not an industry leader at this point, but still very far from bad.
Using Google Labs To Develop Your Site
Wednesday, May 26th, 2010This final section of Google Webmaster tools provides some tools that Google calls “experimental”. The tools in this section change frequently so those mentioned here are available at the time of this writing. More may be added or others removed in the future.
Improving The Quality Of Your Blog Post
Friday, May 7th, 2010I was having a a few conversations on twitter last week. It was clear that more than one person needed a little bit more explanation about how to put some of the tips I mentioned into action, so here are 6 quick tips to help you improve your posts.
How To Develop A Complete DIY SEO Strategy
Wednesday, April 7th, 2010Is DIY SEO any good? Does it work?
When I got to look at DIY SEO my first thought was: good structure & layout, lets see what is under the hood. But then after opening up the hood I found a car with no engine.
On a score of usability I would give the site a 9 or a 10, but in terms of utility it would be lucky to score as high as a 2 or a 3.
Improving Your Natural Rank Using AdWords
Tuesday, March 23rd, 2010People who are new to SEO and PPC often think that having a Google Adwords campaign somehow improves their natural search engine results. Even though Google has insisted that this is not the case, and almost all SEO experts agree, there are still occasional claims of a correlation between paying for PPC and improved search engine rankings. Alternatively, there are some people who claim that their natural search engine rankings dropped when they started paying for ads. (more…)
Developing Good SEO For Your Site
Tuesday, March 9th, 2010One of the most important considerations in DIY website design involves getting website design templates that are search engine friendly. This is essential because many do-it-yourself website design suites are based on content management system (CMS) platforms that may not allow you to control page titles, meta descriptions, and other factors that are going to determine how well your site ranks in the search engines. (more…)
Increasing Your SEO Through Extended Tagging
Wednesday, February 24th, 2010Google has been using snippets automatically generated from websites to show as instead of the Meta description. Only until recently, the last few years, have Google and the other search engines began to recognize the use of custom generated Meta tags that webmasters have inserted into the HTML code to show up in the search engine rankings. (more…)
Building Site Architecture And Internal Links
Wednesday, February 10th, 2010In order to move your site up in the search engine rankings you have to get your optimized content to the search engines in the most streamlined way possible. There are some common problems that often stand in the way of that. These problems may not keep the search engines from finding and indexing and even ranking your content, however they can greatly effect the performance of that content in terms of how well it ranks in the search results.