Some week-end or late night reading tips here along with several resources that a coder or would-be coder might find handy to have in the library… Enjoy! (more…)
Archive for the ‘Resources’ Category
Too few webmasters move beyond Google Analytics, which is a pity. Google Webmaster Tools is all you really need to become a Google-whisperer. Why spend all this time and money on MOZ and Woorank when you could just hear it directly from the Horse’s mouth.
I have been using it a lot lately since I have been doing a lot of SEO strategy work and I have really had some serious fun working through some of the tools that Google basically begs you to adopt in order to make things super-easier for them — and therefore better for you, the site owner or manager.
This week, we’ll discuss International Targeting and HTML Improvements.
Location, location, location (International Targeting)
Be realistic. I know that the Internet is global and that there might well be a distant client on foreign shores but it’s really worth it to get as geographically specific as possible. Do it for Google. There’s two ways to signify your language and location to Google and they are through the use of Hreflang Tags and through Country Targeting. That said, if you happen to purchase a clever domain like Gerr.is, which is an Icelandic top-level-domain, Google doesn’t give you much of a choice.
Whoops. I plan to shift my primary domain from gerr.is to gerriscorp.com in order to be able to target the US in my Google Webmaster Tools. While I admire the fine, fair, high-cheekboned people of Reykjavik, I don’t know if they’re my ideal geographic target.
Google Just Wants to Help You Help It (HTML Improvements)
I feel like folks are spending time and money using both free and paid tools like MOZ and Woorank when Google is pretty explicit about what it wants and needs from you.
Google does care about Title and Description duplication and is happy to help you work through it.
Google is looking for Goldilocks titles and descriptions, searching for content that is not too short, too long, but just right.
Since Google explores your site using robots, spiders, and bots, their science is inexact.
Sometimes duplication isn’t duplication at all but has to do with Canonical URLs, aliases, and things such as trailing slashes and URL variations.
Strangely enough, Google’s a little odd. It’s 2015 and Google still requires us to submit both our plain domain as well as our URL with a WWW subdomain. So, sometimes duplication isn’t simply duplicate content but issues with how you have your site domain setup.
I have three more subjects that I will discuss next week, Google Only Speaks Structured Data (Sitemap.xml), You Can Lead a Google to Structure (Data Highlighter), and Are You Fast Enough? (PageSpeed Insights). I look forward to continuing on our exploration of Google Webmaster Tools next week.
Good luck! Go git ‘em, Tiger!
Microsoft recently announced Update 3 for the RTM version of Visual Studio 2013, which includes some new features and fixes some bugs. (more…)
One of the main reasons I love WordPress as a content management system and blogging platform is the availability of free plug-ins. While WordPress is an awesome platform to manage a web site right out of the box, plug-ins enhance user experience and site performance. Some plug-ins are even designed to help secure your WordPress application from hackers.
Google has launched a new rich snippet testing tool called the structured data testing tool. It is much more convenient for webmasters to make structured data enabled sites. Now the way Google will display rich snippets in the testing tool will be much better so as to match how they will show up in search results. (more…)
I’ve read and enjoyed your articles on adding Twitter / Google search boxes to a website. I am trying to figure out a way to have one search box on my site that displays results (in a multi-column horizontal table) for multiple sources, particularly Twitter / Google / YouTube. Any help would be appreciated. Thanks!
If you didn’t already know, your home page is the most important page of your site. Why? Because it is the most indexed page by Google and is the gateway to the rest of your site. It is therefore important that your home page has the right content to encourage visitors to click through to other pages of your site.
Your home page must let your visitors know that they’re at the right place and that you offer what they want. To help you achieve this I wanted to share a recent video from Success Works that outlines the do and don’ts of creating content for your home page
If you’re designing a custom landing page, chances are that you’re using a PSD to HTML chop shop, like my friends at PSD to HTML/CSS. The problem is that things you may obviously require won’t be obvious to the coders. Here’s a checklist of things to specify in your order to minimize revisions and save time. (more…)