When it comes to search engine algorithms, the one thing you can count on is change. Google says there were hundreds of tweaks last year, Bing is always refining its indexing, and scores of other “Google Killers” are trying to worm their way into the market with a better search experience. In the process of all these changes, there are sites that keep their positions, ones that suddenly move up, and others that drop off the map. People who employ search engine optimization tactics usually see their sites hold positions or improve slightly during these updates. Despite this, the majority of SEO work involves playing “catch up” with the latest indexing changes, even though they could have been anticipated with a little foresight.
Archive for the ‘Software’ Category
Build Your Site For Tomorrow’s Algorithm Change
Wednesday, July 7th, 2010Using Google Labs To Develop Your Site
Wednesday, May 26th, 2010This final section of Google Webmaster tools provides some tools that Google calls “experimental”. The tools in this section change frequently so those mentioned here are available at the time of this writing. More may be added or others removed in the future.
Adding Better Security To Your WordPress Blog
Wednesday, April 21st, 2010Last week I was asked by a client why he wasn’t seeing the https: prefix in his URL (and the little lock icon in the bottom of the browser window) when he was logged into his WordPress site. That got us into a discussion about SSL and we wound up installing an SSL certificate on his hosting account, as well as making some additions to his WordPress installation to make it less appealing to hackers.
Developing Good SEO For Your Site
Tuesday, March 9th, 2010One of the most important considerations in DIY website design involves getting website design templates that are search engine friendly. This is essential because many do-it-yourself website design suites are based on content management system (CMS) platforms that may not allow you to control page titles, meta descriptions, and other factors that are going to determine how well your site ranks in the search engines. (more…)
SEO Tools To Analyze Your Clients And Competitors Websites
Wednesday, December 23rd, 2009There are a number of SEO tools I use on a daily basis to help me analyze a client or competitors website. I will use specific tools depending on what type of data I am looking to analyze. These tools can save you a lot of time when researching links, on-page/off-page SEO, social media, ORM, and site analytics.
Best of all.. each of these tools all free! (more…)
Great Blogging Tool You Have Never Heard About
Wednesday, October 14th, 2009Darren Rowse poses an interesting question in asking What are Your Favorite 10 Blogging Tools? It clearly also is a topic that will generate a great deal of comment and discussion given the popularity of his Problogger blog.
It’s time for a little discussion – lets talk blogging tools. Over in the ProBlogger.com forum there’s been a lot of talk about different tools, applications, platforms and plugins that helps to improve blogs. I’m loving the different opinions and experiences and thought it’d be a good question to open up to the wider community – what are your favourite 10 blogging tools? I suspect most of us will probably include our blogging platform (Blogspot, WordPress, TypePad etc) in the list somewhere but other than that anything goes. Perhaps it’s a comments tool, perhaps a desktop editor, perhaps a plugin or widget – anything goes!
Writing Site Content Through A Block
Tuesday, September 1st, 2009Anyone who writes a regular blog knows about writers block. But no matter how much time you spend staring at that blank page, the article just never writes itself.
Pity.
So how do you overcome writers block?
Here are a few tips.
Topic Selection
It’s not that there aren’t plenty of topics to write about, the problem is we often feel we need to say something new. The reality is that not much is genuinely new. We all stand on the shoulders of giants. (more…)
How To Make Your Site Social Media Friendly
Wednesday, June 3rd, 2009Numerous companies are losing vast amounts of revenue due to their web sites doing poorly in the search engines. Web sites that are not easy to find via search miss out on attracting new customers as well as repeat customers that use Google to navigate sites they already know about. Is the same true for web sites that are not social media friendly?
Using Thesis To Change Your Design Without Coding Changes
Wednesday, May 6th, 2009Open Source Monitoring With GroundWork 5.3 Release
Wednesday, February 11th, 2009Groundwork, the provider of the open source based network management software, announced the availability of GroundWork 5.3. The new platform increased scalability, the number of devices managed by a single subscription, and avoids per-node licensing. (more…)