Whether you like it or not, you already have a digital footprint that you can’t fully control. People are talking about you; dissecting you; and making decisions about you every day of the week.
You don’t even have to be online to have a digital footprint – people and businesses that don’t have an active web presence are being talked about. By their customers; their clients; their past and futures. So if all this talk is going on and you’re late to the party, isn’t it already too late?
CAPTCHA acronym for “Completely Automated Public Turing test to tell Computers and Humans Apart” is a way for sites to block spam. According to Wikipedia it is
“A CAPTCHA is a type of challenge-response test used in computing to ensure that the response is not generated by a computer. The process usually involves one computer (a server) asking a user to complete a simple test which the computer is able to generate and grade. Because other computers are unable to solve the CAPTCHA, any user entering a correct solution is presumed to be human. Thus, it is sometimes described as a reverse Turing test, because it is administered by a machine and targeted to a human, in contrast to the standard Turing test that is typically administered by a human and targeted to a machine. A common type of CAPTCHA requires that the user type letters or digits from a distorted image that appears on the screen.”
Have you ever considered how your website’s loading time might impact your search engine rankings? It might be time to take a closer look at this as Google and Yahoo! have both brought some attention to the issue recently.
Google’s stance on the issue has always been that page load times do not have an impact in their algorithm – until now. As part of their initiative to speed up the web, Google have said that page load times could become a consideration in the future.
Interesting case I came across yesterday. A URL which 301 redirected went to different URLs in different browsers.
First thought – the server was redirecting different UAs to different pages. But no, the redirect was exactly the same regardless of UA.
So how come different browsers ended up in different locations? In fact the Location was the problem:
A recent video from the Google Analytics Teams is a must watch if you’re trying to put together the perfect landing page for your website.
Called “GWO in 60 Seconds”, the video explains how you can combine Google’s Website Optimizer tool and Google Analytics to produce the most effective landing page.
Numerous companies are losing vast amounts of revenue due to their web sites doing poorly in the search engines. Web sites that are not easy to find via search miss out on attracting new customers as well as repeat customers that use Google to navigate sites they already know about. Is the same true for web sites that are not social media friendly?
We’re all aware that Web 1.0 is over and we’re trying to get up to speed with Web 2.0. So what’s around the corner with Web 3.o? Peter Granat, CEO of Cision Europe spoke to the attendees of Media Relations Summit 09 about the future of PR and technology today. The migration to online news is a well known fact now and not only is this affecting larger newspapers - 300 regional newspapers have disappeared. (more…)
There are many debates as to the best way to track 404 errors. The range of tools and functions range from just being able to count the 404 errors, all the way up to tracking your 404 errors, then helping you remedy the 404 errors. As always, there is never one fix that applies to all websites. The best fit for a 404 tracking tool depends on what type of site you have, how often errors occur, and whether you need a quick way to fix these 404 errors. Once you answer those questions, take a look at this list of 404 error tracking tools. (more…)
Ever heard of reverse search engine optimization? It’s the unranking of keywords which are working well for your site. Sounds like an odd concept doesn’t it? Who on earth would want to decrease their ranking in the search engines?
Well one user of the Google Webmaster Help forum wants to do just that! He is ranking too well for his keyword (advertising presentation) and wants to rank lower because he feels his page which ranks well is not what people are really looking for. (more…)