Archive for the ‘Tutorials’ Category

Building Your Site For Your End User Not Your Rank

Wednesday, December 9th, 2009

I am here at Search Engine Stratgies Chicago 2009 and today I had the pleasure of enjoying a wonderful panel on analytics with Jim Sterne, Matt Bailey, and Dennis Mortensen from Yahoo.

Dennis Mortensen worked as COO of Index Tools up until the day they were bought out by Yahoo. He is the author of Yahoo! Web Analytics book and today he provided an interesting topic of discussion. (more…)

Fixing Simple Issues To Get Your Site Listed With Google

Tuesday, November 24th, 2009

In the world of SEO, there’s nothing worse than finding out that your site is no longer listed in the search engines. In many cases, you may be missing a whole site, or several pages, because of one or more simple problems that can be resolved fairly quickly. Also, if you have a new site that hasn’t gotten any search engine attention at all, you may want to look and make sure you’re telling the search engine spiders that they’re allowed to come in and take a look around.

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Correcting Z-index Stacking Issues Within Internet Explorer

Wednesday, October 28th, 2009

Having trouble with elements (divs, tables, ul, lists, etc) stacking incorrectly in only IE6 and IE7? Your issue is relatively (pardon the pun) easy to fix without going too far out of your way to fix the issue. This issue has been around for awhile but I feel it is something that should definitely be out there, despite the fact we are talking about going back 8 years (nearly 9) with IE6. They even carried the z-index issue over to IE7. Fortunately the CSS issue is now fixed in IE8 (in standards mode) so we don’t have to worry about fixing it for the newest version of Internet Explorer.

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Developing a Digital Footprint

Tuesday, September 15th, 2009

Whether you like it or not, you already have a digital footprint that you can’t fully control. People are talking about you; dissecting you; and making decisions about you every day of the week.

You don’t even have to be online to have a digital footprint – people and businesses that don’t have an active web presence are being talked about. By their customers; their clients; their past and futures. So if all this talk is going on and you’re late to the party, isn’t it already too late?

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Are Bad CAPTCHAs Hurting Your Customer Base?

Thursday, August 20th, 2009

CAPTCHA acronym for “Completely Automated Public Turing test to tell Computers and Humans Apart” is a way for sites to block spam. According to Wikipedia it is

“A CAPTCHA is a type of challenge-response test used in computing to ensure that the response is not generated by a computer. The process usually involves one computer (a server) asking a user to complete a simple test which the computer is able to generate and grade. Because other computers are unable to solve the CAPTCHA, any user entering a correct solution is presumed to be human. Thus, it is sometimes described as a reverse Turing test, because it is administered by a machine and targeted to a human, in contrast to the standard Turing test that is typically administered by a human and targeted to a machine. A common type of CAPTCHA requires that the user type letters or digits from a distorted image that appears on the screen.”

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Your Site Load Time Can Effect Your SEO Ranking

Wednesday, August 5th, 2009

Have you ever considered how your website’s loading time might impact your search engine rankings? It might be time to take a closer look at this as Google and Yahoo! have both brought some attention to the issue recently.

Google’s stance on the issue has always been that page load times do not have an impact in their algorithm – until now. As part of their initiative to speed up the web, Google have said that page load times could become a consideration in the future.

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Correctly Using 301 Redirects For Multiple Browser Types

Tuesday, July 21st, 2009

Interesting case I came across yesterday. A URL which 301 redirected went to different URLs in different browsers.

First thought – the server was redirecting different UAs to different pages. But no, the redirect was exactly the same regardless of UA.

So how come different browsers ended up in different locations? In fact the Location was the problem:

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Creating The Perfect Website Landing Page

Monday, July 6th, 2009

A recent video from the Google Analytics Teams is a must watch if you’re trying to put together the perfect landing page for your website.

Called “GWO in 60 Seconds”, the video explains how you can combine Google’s Website Optimizer tool and Google Analytics to produce the most effective landing page.

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How To Make Your Site Social Media Friendly

Wednesday, June 3rd, 2009

Numerous companies are losing vast amounts of revenue due to their web sites doing poorly in the search engines.  Web sites that are not easy to find via search miss out on attracting new customers as well as repeat customers that use Google to navigate sites they already know about. Is the same true for web sites that are not social media friendly?

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Moving Forward In Anticipation Of Web 3.0 Strategies

Wednesday, May 20th, 2009

We’re all aware that Web 1.0 is over and we’re trying to get up to speed with Web 2.0.  So what’s around the corner with Web 3.o? Peter Granat, CEO of Cision Europe spoke to the attendees of Media Relations Summit 09 about the future of PR and technology today.   The migration to online news is a well known fact now and not only is this affecting larger newspapers – 300 regional newspapers have disappeared. (more…)